I got interested in a new and controversial topic, which is called "Family design", when I looked for cars I liked these days. The family design is a new design concept. According to what I know, the original family design concept had appeared in 1960s. It wasn't the real family design. Just like the Alfa Romeo's cars at that time, all of them have the same shield grille in their former faces, and all the Aston Martin's cars have the same inverted trapezoid grille. So the original family design is actually just some products from an automobile company share only one or two same shaped parts.
About 40 years later, the real family design came into being in the 21th century. I think this tendency was leaded by the Volkswagen. Walter de Silva, who was the young design director of the Seat of the Volkswagen Company, designed a coupe called tango in 2001. Tango had double waistlines, big mouth shield grille, and hollowed-out steering wheel. That was the beginning of modern family design. During the next four to five years, all the Seat cars had the double waistlines, big mouth shield grille, and hollowed-out steering wheel design, and all of them had the same shaped headlights. They all looked the same. Then Walter de Silva became the design director of the Volkswagen and Audi. He created the Golf 5 and Audi A5, then all the Volkswagen cars had almost the same face with Golf 5, all the Audi cars had the same face with Audi A5. He was the designer who made family design became popular all over the world.
The modern family design made the cars from one brand looked so similar. Some people and media laugh at that and said "The most happiness job in the world is the designer of Volkswagen, he only need to go to work one day every five years. Then he just need to enlarge and shrink the car to different sizes to finish the designs of all products." I think the family design is a big tendency in today's world, almost all TOP 20 automobile companies are using family design. This tendency is irreversible. Because of its many advantages. It can save money for the car companies. For examples, many car company used to have a thousand people's design team, after using family design, they don't need that many people anymore. Family design can also shows a company's culture. Like all the BMW cars have the angel eyes design, showing that the car is powerful and comfortable.
To draw a conclusion, I believe the family design will be more and more popular. On the other hand, designer or design teams need to show some of their work in each car, so that the car can be more beautiful and easier for customers to accept.
2013年10月24日星期四
2013年10月11日星期五
Rainstorm in Ningbo
I'm sad to know that these days a rainstorm hit my hometown, Ningbo. I saw one of the hot topics of this week on Weibo, the biggest Chinese social network, is that a typhoon named Fitow hit the Zhejiang Province, and cause a rainstorm in Ningbo. It is the biggest rainstorm Ningbo has ever met in last 60 years. The big rainstorm bring a flood to Ningbo.
The flood reflect the good of humanity. The social network like Weibo played a large role during the flood. I saw friends and other people post and transmit a lot of information on Weibo, so I can know the happening of the rainstorm even earlier than the time I saw mews about it. Then more and more information have been posted to Weibo, people who were stuck send the message about their location and what goods they need, people who got separated with their families tried to get in touch with each other, and many people use the social network tells other the condition of the disaster on their area to help police and volunteers get the information they need.The local government also choose Weibo as the fastest official information distribution channel. And these large amount of information make others easier to help the people who are in trouble. The social network take the place of the traditional media and become the most important media during the flood. And the social network shows more power in helping people, because it is faster and base on person. So that more volunteers and more goods can get there, because we know more. In the time of the traditional media, donate some money is the only thing we can do during the disaster. Society is better and better continually, and motivate people's humanity.
On the other hand, the rainstorm shows many problem we didn't pay enough attention to. Our drainage system is still not work very well, though we talk about it every rainy season. It seems that government are always discuss about upgrade the system but haven't do anything really. And our rescue system also needs to improve their ability, to keep the power supplying, and use different method to offer the goods to people. I think they need more air power, like more helicopter. But in general, the government and the police did a good job, of course people always want them be better, and they should try their best to be better.
At last, hope everyone are fine and we can overcome the disaster soon.
The flood reflect the good of humanity. The social network like Weibo played a large role during the flood. I saw friends and other people post and transmit a lot of information on Weibo, so I can know the happening of the rainstorm even earlier than the time I saw mews about it. Then more and more information have been posted to Weibo, people who were stuck send the message about their location and what goods they need, people who got separated with their families tried to get in touch with each other, and many people use the social network tells other the condition of the disaster on their area to help police and volunteers get the information they need.The local government also choose Weibo as the fastest official information distribution channel. And these large amount of information make others easier to help the people who are in trouble. The social network take the place of the traditional media and become the most important media during the flood. And the social network shows more power in helping people, because it is faster and base on person. So that more volunteers and more goods can get there, because we know more. In the time of the traditional media, donate some money is the only thing we can do during the disaster. Society is better and better continually, and motivate people's humanity.
On the other hand, the rainstorm shows many problem we didn't pay enough attention to. Our drainage system is still not work very well, though we talk about it every rainy season. It seems that government are always discuss about upgrade the system but haven't do anything really. And our rescue system also needs to improve their ability, to keep the power supplying, and use different method to offer the goods to people. I think they need more air power, like more helicopter. But in general, the government and the police did a good job, of course people always want them be better, and they should try their best to be better.
At last, hope everyone are fine and we can overcome the disaster soon.
2013年10月4日星期五
Chinese soccer
These days many soccer fans in China talk about the news that a Chinese soccer club went into the final of the Asian Champions League. It is a big news, because Chinese soccer team seems haven't achieve any good result for about 9 years, after the national team won the second prize in the Asian Cup in 2004.
In China, soccer is always a big topic,a focus of controversy, and sometimes a joke. China has the most soccer fans in the world. But all of them is wondering why although we have a population of 1.3 billion, we can't find just 11 people who play soccer well. During last 9 years, both of the national team and the soccer club lose so many games. But it is strange that the last decade is the time soccer become the most popular game in China, because of the rapid spread of the television and Internet. So the fans become more and the players become fewer, which really confuse us. And that is the reason that soccer club come to be a focus. We get good grade again, People want to know why and what should we do.
This time is a special phenomenon, Chinese soccer team become powerful again, not because we really have a good environment. It because of the development of the economy of China. We build bigger sports center, buy high-tech equipment, have better foreign soccer players, and invite professional coach. All of these do improve the ability of local players, but not really work. The main reason we won a lot of games again is we invest more money to soccer.
On the other hand, it is undeniable that it obviously a great chance for our soccer. We won the game, and attract fans, soccer come back to the headline of the newspaper. And we have enough money, we have enough population. It is a chance for us to expand the market of soccer, to hold more different grade leagues, to establish more soccer school. We need to catch this chance to solve the fundamental problem, the best way to develop is to increase the population of soccer players, just like Brazil and Spain, they have millions of young players so that when they grow up, the best of them will combine a strong soccer team. And other people also can join teams in different grade league to make money. We should learn the model of healthy soccer market.
In China, soccer is always a big topic,a focus of controversy, and sometimes a joke. China has the most soccer fans in the world. But all of them is wondering why although we have a population of 1.3 billion, we can't find just 11 people who play soccer well. During last 9 years, both of the national team and the soccer club lose so many games. But it is strange that the last decade is the time soccer become the most popular game in China, because of the rapid spread of the television and Internet. So the fans become more and the players become fewer, which really confuse us. And that is the reason that soccer club come to be a focus. We get good grade again, People want to know why and what should we do.
This time is a special phenomenon, Chinese soccer team become powerful again, not because we really have a good environment. It because of the development of the economy of China. We build bigger sports center, buy high-tech equipment, have better foreign soccer players, and invite professional coach. All of these do improve the ability of local players, but not really work. The main reason we won a lot of games again is we invest more money to soccer.
On the other hand, it is undeniable that it obviously a great chance for our soccer. We won the game, and attract fans, soccer come back to the headline of the newspaper. And we have enough money, we have enough population. It is a chance for us to expand the market of soccer, to hold more different grade leagues, to establish more soccer school. We need to catch this chance to solve the fundamental problem, the best way to develop is to increase the population of soccer players, just like Brazil and Spain, they have millions of young players so that when they grow up, the best of them will combine a strong soccer team. And other people also can join teams in different grade league to make money. We should learn the model of healthy soccer market.
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